At Peggy Concept Store, every detail matters. As a designer boutique in Avalon Beach, we believe the experience of shopping should feel considered from beginning to end, whether you visit us in store or receive one of our online orders at home.

Our Peggy mermaid first appeared on one of our signature tees, created in collaboration with Michelle from La Terre Press. What began as a graphic for a much loved Peggy piece quickly became one of those small icons customers connected with instantly — playful, distinctive and unmistakably part of the Peggy identity.

Now, that icon has been reimagined once again.

Working with  OzStickerPrinting, we have transformed the Peggy mermaid into a  holographic sticker, now used to seal our signature pink wrapping across both in store purchases and online fashion deliveries.

The holographic finish catches the light beautifully, bringing movement, colour and a little surprise to every parcel. Set against our signature pink tissue and bold Peggy blue, it adds another layer to the visual world we continue to build around the brand.

We want every customer to feel enveloped by the whimsical world of Peggy, whether that happens during an in store visit at Avalon Beach or when opening an order from our online designer boutique.

Packaging is part of that experience. It is an extension of the atmosphere we create in store, thoughtful, playful and full of personality.

What began as a graphic on a Peggy tee has now become a small collectible detail, carrying the same sense of individuality into every order that leaves the store, with our signature stickers  helping bring that identity to life.

A little piece of Peggy, designed to travel.

 

Included with purchases in store and online while they last.