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About Us

The Peggy Concept Store is an omni-channel retail concept bringing people together to inspire and collaborate. Immersing customers and the community in Fashion, Music, Art and Culture.
Named after the original curator, Peggy Guggenheim, the Peggy Concept Store has a uniquely European Jet-Set feel with a nod to the relaxed Australia lifestyle that is so ingrained in our DNA.

The physical store in Avalon Beach is more than just a retail space, the store is a hub for creativity, inspiration and connecting the community.


Peggy is a conscious company, focusing on sustainability and our social and environmental impact.




Owner and Founder:

The visionary behind Peggy is Evelyn Broughton, a local Avalon mother. With a 10+ year career as a Buyer in Luxury Fashion at the world's most prestigious brands including Chanel in London, to Gucci and Hermes in Australia. Evelyn is known by her global community of creative friends as a taste-maker. Passionate about creativity, culture and fostering community, Evelyn brings together all that she knows and all that she loves to bring you, Peggy Concept Store. 


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