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My General Store

My General Store creates small, considered collections of timeless design made ethically. Founder Michelle Glew-Ross created My General Store with a focus on quality, craft and sustainability. “I have always lived by the ethos to buy well and buy less,” says Michelle. This mantra threads through every aspect of My General Store.
All fabrics are sourced ethically from around the world with a focus on natural fibres and sustainable production. Every step is considered with the planet in mind, reducing waste as much as possible. 

Limited collections are made to be wardrobe staples for years to come, while natural fibres and simple shapes embrace and empower the female form. Simple and natural, each piece is designed to be worn time and time again.